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For me, design is going beyond knowing the "ins and outs" of digital design, websites & marketing, or even knowing the latest software. My approach to design has more to do with problem solving. 

Providing creative solutions on all levels. 

With that, it becomes all about interpreting thoughts and concepts and building brands. To really understand the heart of the project. And best of all, the collaboration with clients and colleagues. 

It all begins with listening, visualizing and collaboration. 

From there, anything can be successfully created.